At Pearls & Pomegranates we save 20m² of rainforest for every order in partnership with Bioconservancy
Sustainably handmade by Lily Flo
The brand
Lily Flo creates their pieces so that women can feel empowered and strong by wearing beautiful, dainty pieces, without compromising the provenance of the materials nor how they are made.
A combination of cultural and artistic references define the Lily Flo style: particularly sculpture and painting of the Post Impressionists and 20th century fashion.
Lily Flo is poetic and romantic, dainty and modern, graceful and light, and heartfelt and meaningful with a creative approach to metalworking, narrative, and silhouette.
The jeweller
In 2015, London-based jewellery designer and goldsmith Diana Sherling left a successful advertising career to create her first line of delicate, feminine jewellery made from recycled gold and responsible diamonds, named after her daughter Lily Flo.
The career change saw Diana return to college at age 40 to learn jewellery design and goldsmithing. Eight years later, and she is still going from strength to strength as an ethical goldsmith and designer.
Diana is also a central player in the London ethical jewellery community where she speaks publicly on brand creation and ethical production, and collaborates with London-based female stylists and photographers to create beautiful images seen in press and blogs around the world.
Lily Flo's sustainability promise
Recycled 9ct gold
As a conscious and sustainable jewellery brand, Lily Flo exclusively uses recycled 9ct gold in its designs.
Handcrafted and made to order
Each one of Lily Flo's necklaces, earrings, bracelets, and rings are handmade by Diana Sherling, founder of Lily Flo, in London, England, UK. Many of the brand's designs are handmade to order, just for you.
20% of profits go to charity
Charity is important to Lily Flo and the brand donates 20% of its profits to charities including Jewish Care, Great Ormand Street Hospital, and Tommy's.
Diana also raises money by running marathons and half-marathons. You can donate to Diana's JustGiving campaign here.
