Lily Flo is characterised by handcrafted beautiful, dainty jewellery designs that don't compromise the provenance of the materials nor how they are made. The ethos of the brand is to create pieces so that women can feel empowered and strong.
At Pearls & Pomegranates we save 20m² of rainforest for every order in partnership with Bioconservancy
Handmade by Lily Flo
Lily Flo creates their pieces so that women can feel empowered and strong by wearing beautiful, dainty pieces, without compromising the provenance of the materials nor how they are made.
In 2015, London-based jewellery designer and goldsmith Diana Sherling left a successful advertising career to create her first line of delicate, feminine jewellery made from recycled gold and responsible diamonds, named after her daughter Lily Flo.
The career change saw Diana return to college at age 40 to learn jewellery design and goldsmithing. Eight years later, and she is still going from strength to strength as an ethical goldsmith and designer. Diana is also a central player in the London ethical jewellery community where she speaks publicly on brand creation and ethical production, and collaborates with London-based female stylists and photographers to create beautiful images seen in press and blogs around the world.
Reviews from our customers
"The service online was very prompt and efficient. I had to delay delivery of the jewellery because I was going to be away for a few days. That was no problem for the company. The item when it arrived was well wrapped and protected. All in all excellent service from a very friendly company."
– Mr and Mrs Ward, 19 April 2023
"Great company - highly recommend. Really helpful and quick to respond to queries. Lovely jewellery."
– Moussa and Kat Sagna, 15 April 2023
"Communication and range of independent, ethical jewellery was fantastic. Would highly recommend :)"
– Louisa, 14 April 2023
"Wonderful selection of independent jewellery makers. I was totally delighted with the earrings I selected made by Tokë and I can't wait for my next purchase via the site. Brilliant designs and it always good to know you're supporting an individual's creative business."