In 2015, London-based jewellery designer and goldsmith Diana Sherling left a successful advertising career to create her first line of delicate, feminine jewellery made from recycled gold and responsible diamonds, named after her daughter Lily Flo.
The career change saw Diana return to college at age 40 to learn jewellery design and goldsmithing. Eight years later, and she is still going from strength to strength as an ethical goldsmith and designer. Diana is also a central player in the London ethical jewellery community where she speaks publicly on brand creation and ethical production, and collaborates with London-based female stylists and photographers to create beautiful images seen in press and blogs around the world.
Sustainability and ethical practices are central to Lily Flo. The brand only uses recycled materials and vintage or lab-grown gemstones, supports female creatives and the London jewellery district, ensures there are no toxic waste in their in-house production, and sources from innovative suppliers to create their recycled packaging.
Diana creates her pieces so that women can feel empowered and strong by wearing beautiful, dainty pieces, without compromising the provenance of the materials nor how they are made.