In 2015, London-based jewellery designer and goldsmith Diana Sherling left a successful advertising career to create her first line of delicate, feminine jewellery made from recycled gold and responsible diamonds, named after her daughter Lily Flo.
The career change saw Diana return to college at age 40 to learn jewellery design and goldsmithing. Eight years later, and she is still going from strength to strength as an ethical goldsmith and designer. Diana is also a central player in the London ethical jewellery community where she speaks publicly on brand creation and ethical production, and collaborates with London-based female stylists and photographers to create beautiful images seen in press and blogs around the world.
Sustainability and ethical practices are central to Lily Flo. The brand only uses recycled materials and vintage or lab-grown gemstones, supports female creatives and the London jewellery district, ensures there are no toxic waste in their in-house production, and sources from innovative suppliers to create their recycled packaging.
Diana creates her pieces so that women can feel empowered and strong by wearing beautiful, dainty pieces, without compromising the provenance of the materials nor how they are made.
Made to order in London by Diana Sherling, founder of Lily Flo, and dispatched from her to you.
As each item is made to order, please allow time for your order to be created before dispatch. Each product listing specifies the required amount of time for the item to be created before dispatch.
If you require something by a particular date, please get in touch before ordering to see what might be possible. Orders containing multiple items will be shipped together within the longest specified timescale stated on the relevant listing.
Lily Flo offers free UK shipping via Royal Mail's special delivery service.
Once your order has been dispatched, you will receive e-mail notification and tracking information. If you cannot find your confirmation e-mails, please check your spam folder.
If, for any reason, you are unhappy with your purchase from Lily Flo, you can request a return or exchange within 14 days of receipt. The item must be in its original condition and be returned in the packaging provided. Items that show signs of wear or damage will not be accepted.
You will be responsible for returning the item to Lily Flo. We recommend sending the item with a tracked service as we cannot be held responsible for any lost items or delays. You can request a return by emailing firstname.lastname@example.org.