Customers can shop by their values, such as with jewellers that donate on purchase, vegan jewellery, and fair mined materials

Your values are important to us and so we've made it easy for you to find exactly what you're looking for.

We work with our jewellers to even the playing field and help them thrive in an industry dominated by a few big players with endless marketing budgets.

We are female and ethnic-minority founded with a jeweller population that is 89% female and 26% ethnically diverse. We pledge racial diversity in all photoshoots and promise to work towards an ever-more diverse jeweller population.

We support our jewellers to embrace sustainable business practices by helping them move to recycled and fair mined materials and connecting them with one another to share sustainable practices.

We also go above and beyond to promote designs that are made to order, wrapped in sustainable packaging, and made from recycled materials, with 70% of our marketing budget dedicated to these pieces.

Through our partnership with Bioconservancy, we purchase and conserve 20 square metres of Colombian rainforest for every order. This land is returned to the wild and protected from agriculture, mining, and other exploitative activities. Not only does this protect the biodiversity of the region, it also reduces our carbon footprint.

Natalia, our founder, is half-Colombian and so giving back to her country of heritage was always top of the agenda.