Lily Flo
Handmade in London, England, UK
Lily Flo is characterised by handcrafted beautiful, dainty jewellery designs that don't compromise the provenance of the materials nor how they are made. The ethos of the brand is to create pieces so that women can feel empowered and strong.
At Pearls & Pomegranates we save 20m² of rainforest for every order in partnership with Bioconservancy
Handmade by Lily Flo
The brand
Lily Flo creates their pieces so that women can feel empowered and strong by wearing beautiful, dainty pieces, without compromising the provenance of the materials nor how they are made.
The jeweller
In 2015, London-based jewellery designer and goldsmith Diana Sherling left a successful advertising career to create her first line of delicate, feminine jewellery made from recycled gold and responsible diamonds, named after her daughter Lily Flo.
The career change saw Diana return to college at age 40 to learn jewellery design and goldsmithing. Eight years later, and she is still going from strength to strength as an ethical goldsmith and designer. Diana is also a central player in the London ethical jewellery community where she speaks publicly on brand creation and ethical production, and collaborates with London-based female stylists and photographers to create beautiful images seen in press and blogs around the world.