April March was founded in 2016 by Sarah Farrow- Lane, a fine jeweller who launched her first collection with a mission to create made-to-order and handmade pieces using responsibly-sourced materials and gemstones. Each April March jewellery design is consciously handcrafted from the brand's workshop by Sarah herself, who is always guided by sustainable practices and transparency.

Sarah Farrow- Lane, founder of April March, begun her career in the jewellery industry designing for high street brands. She decided to embark on her own journey when she became alarmed by the questionable ethics and lack of accountability surrounding the fast fashion industry. Sarah begun April March with the aim to be part of the change rather than the problem.